Danish tax minister calls for talks on gambling reform
Summary
Denmark’s Minister of Taxation, Rasmus Stoklund, has invited parties in the Danish Parliament to begin negotiations on new measures to reduce gambling-related harm. The Ministry estimates about 500,000 Danes experience some degree of gambling problems and more than 60,000 people are registered with ROFUS, the national self-exclusion system.
Stoklund emphasised tougher rules on gambling marketing, enhanced prevention programmes, and expanded treatment for addiction. He proposed measures such as a ‘whistle-to-whistle’ ban on gambling advertising during sports broadcasts and increased funding and better conditions for treatment centres. The announcement follows Denmark’s recent large-scale crackdown ordering telecoms to block 178 unlicensed gambling sites.
Key Points
- Rasmus Stoklund has called on parliamentary parties to start formal negotiations on gambling reform.
- About 500,000 Danes are estimated to experience gambling-related problems; 60,000+ are registered with ROFUS.
- Main policy targets: stricter marketing rules (including a proposed whistle-to-whistle ad ban), prevention measures and stronger treatment provision.
- Stoklund proposes increased funding and improved conditions for treatment centres to help those with gambling addiction.
- Announcement follows Denmark’s largest-ever illegal gambling crackdown, with 178 unlicensed sites ordered blocked.
Context and Relevance
The move mirrors wider European trends toward limiting gambling advertising and strengthening player protections. For regulators, operators, advertisers and public-health groups in Denmark, the planned negotiations could bring significant changes to marketing practices, compliance obligations and funding for treatment and prevention initiatives.
Why should I read this?
If you work in iGaming, ad buying, regulation or public health — or you watch sports broadcasts — this matters. The minister’s call signals a real chance of tighter ad rules and more support for prevention and treatment. It’s the start of talks, so expect movement; we skimmed the detail so you don’t have to.
Author style
Punchy: the minister has made a clear, public call to act — this isn’t background noise. If gambling policy or advertising rules affect you, pay attention to the negotiations now.
Source
Source: https://next.io/news/regulation/danish-tax-minister-urges-gambling-reform/