1xBet to host ‘Legends of the Game’ party at SBC Summit Lisbon
Summary
Global betting operator 1xBet will host an exclusive “Legends of the Game” party for partners on 16 September during the SBC Summit Lisbon at La Distilleria. The event is staged as a quest across four themed zones inspired by playing-card suits, with each stop offering a card or artefact that leads to a final Hall of Legends.
Former France international Claude Makélélé will be the evening’s special guest, and disco group Boney M will deliver a live performance. The production mixes theatrical and surreal Salvador Dalí-inspired elements with La Distilleria’s industrial charm, historic architecture and gardens to create a distinctive networking atmosphere.
Key Points
- 1xBet will host an exclusive partner event on 16 September at SBC Summit Lisbon (La Distilleria).
- “Legends of the Game” is presented as a quest with four playing-card suit-themed zones and a final Hall of Legends.
- Football star Claude Makélélé is confirmed as a special guest.
- Live entertainment includes disco group Boney M.
- The event blends theatrical and surreal design (Dalí-inspired) with the venue’s industrial historic setting.
- Primary aim is to connect industry figures and convert informal meetings into potential partnerships.
Why should I read this?
Short version: if you’re at SBC Summit, this is one of the splashier networking nights to know about — star guest, live disco and a theatrical setup designed to get people talking. If you’re not there, it’s a quick snapshot of how 1xBet is using high‑profile events to court partners and boost its industry presence — saved you a trip to the party page.