The Gen Z revolution spreading in Asia

Summary

The Financial Times article (paywalled) examines how Generation Z is increasingly shaping politics, culture and markets across Asia. It argues that this cohort’s values, behaviour and digital fluency are changing voter dynamics, consumer trends and social movements from East Asia to Southeast Asia. The piece highlights generational differences with older voters and authorities, and outlines the consequences for governments, businesses and civil society.

While the full article is behind a subscription wall, the central theme is clear: Gen Z’s priorities — including economic security, housing, jobs, climate and social justice — plus their use of social media and new forms of mobilisation, are creating shifts that policymakers and companies can no longer ignore.

Key Points

Gen Z in Asia is more digitally native and networked than previous generations, using platforms to organise, discuss politics and amplify grievances.
The cohort’s priorities (cost of living, housing, career prospects, climate and social fairness) differ from older voters, driving new political agendas and protest movements.
Businesses face changing consumer habits: Gen Z values authenticity, sustainability and experiences over traditional status symbols.
Responses vary across the region: some governments attempt policy concessions while others tighten controls on online space and dissent.
The demographic shift has implications for elections, urban policy, labour markets and regional geopolitics — even where turnout patterns differ.

Context and Relevance

Gen Z now makes up a substantial share of the electorate and consumer base in many Asian countries. Their attitudes influence everything from electoral outcomes to product design and corporate reputation. For policymakers, the rise of this generation creates pressure to address housing affordability, precarious work and digital regulation. For businesses and investors, understanding Gen Z trends is essential for product strategy, marketing and talent recruitment.

Why should I read this?

Because if you care about markets, politics or products in Asia, these kids are the ones calling the shots — in weird and viral ways. Read it to spot how voting blocs, spending habits and online activism might hit your sector next.

Author style

Punchy: the article is framed as an important wake-up call — Gen Z isn’t just a consumer segment, it’s a political and cultural force. If you work on policy, markets or brand strategy in Asia, the FT’s reporting suggests you’ll want to read the full piece for regional examples and nuance.