Live88 appoints Simon Field as managing director

Summary

Yolo Group’s live casino studio Live88 has named Simon Field as its new managing director as the company pushes to expand internationally. Field arrives after two years at Bally’s Interactive where he led live casino strategy and launched a live dealer studio in Rhode Island. His background includes senior commercial roles at OnAir Entertainment, NetEnt and Evolution Gaming, giving him nearly a decade of leadership experience in the live casino sector.

Lara Falzon, CEO of Yolo’s B2B brands, described the hire as a major milestone, pointing to Field’s track record scaling global operations and delivering strong results. The appointment is the third notable senior hire at Yolo Group this year, following Lara Falzon herself joining as B2B CEO in July and Will Fyler becoming managing director of Odds88.

Key Points

Simon Field appointed managing director of Live88 to drive international expansion.
Previously director of live casino strategy and development at Bally’s Interactive, led the Rhode Island studio launch.
Has held senior commercial roles at OnAir Entertainment, NetEnt and Evolution Gaming.
Yolo Group sees the hire as pivotal to reinventing Live88’s live casino offering and scaling operations globally.
This is Yolo Group’s third senior leadership hire in 2025, signalling an aggressive hiring and growth phase.

Context and relevance

Senior hires in the live casino space often indicate a company moving from startup or regional focus towards broader market ambitions. Live88’s appointment of an experienced operator like Field suggests Yolo Group is prioritising premium live-product expansion and partnership growth — relevant to operators, studio partners and platform integrators tracking market consolidation and service differentiation.

Why should I read this?

Short version: new MD, big experience, more aggressive expansion from Yolo. If you follow live casino studios or B2B market moves, this tells you who’s likely to be pushing new product and partnership deals — so it’s worth a quick skim unless you don’t care about who’s running the show.