Live88 appoints Simon Field as managing director

Summary

Yolo Group’s live casino studio Live88 has named Simon Field as its new managing director as the company pushes on with international expansion. Field arrives from Bally’s Interactive where he spent two years as director of live casino strategy and development and led the launch of Bally’s live dealer studio in Rhode Island. He brings almost a decade of senior leadership across the live casino sector, with previous senior roles at OnAir Entertainment, NetEnt and Evolution Gaming.

Lara Falzon, chief executive of Yolo’s B2B brands, described the hire as a “significant milestone” for Live88, citing Field’s track record in scaling global operations. The appointment is the third senior hire at Yolo Group this year following Lara Falzon (as B2B brands CEO) and Will Fyler (managing director, Odds88).

Key Points

Simon Field joins Live88 as managing director to lead international growth and scale operations.
Field previously worked at Bally’s Interactive, OnAir Entertainment, NetEnt and Evolution Gaming.
Yolo Group positions this hire as part of a wider senior leadership build-out for its B2B portfolio.
Lara Falzon highlighted Field’s ability to deliver strong commercial results and drive Live88’s vision.
The move signals Live88’s intent to be a disruptive, premium live casino provider in global markets.

Content summary

Simon Field is tasked with steering Live88 through its next growth phase, focusing on elevating the live casino experience and expanding the studio’s international footprint. His background in launching and running live dealer operations is presented as directly relevant to Live88’s ambitions. The hire follows a pattern of strategic appointments at Yolo Group this year, underlining a concerted effort to strengthen leadership across its B2B brands.

Context and relevance

This appointment matters for operators, platform partners and suppliers watching consolidation and investment in the live casino vertical. Experienced leaders moving between major studios and operators often accelerate product roll-outs, partnerships and market entry — all of which can shift supplier dynamics and operator sourcing decisions. For anyone tracking Yolo Group’s B2B push, Field’s hire is a clear signal they intend to scale quickly and compete on a premium live offering.

Author take

Punchy: A tidy hire. Live88 has brought in a specialist who knows how to build live studios and launch them into new markets — expect quicker go-to-market moves and bolder product plays.

Why should I read this?

Short and simple: if you work in iGaming or supply live casino services, this is worth a glance. We skimmed the article so you don’t have to — Field’s background and Yolo’s recent hires hint at faster expansion and fiercer competition in premium live casino supply.