Super Group eyes crypto to cut costs in key African markets
Article Date: Fri, 08 Aug 2025 10:28:01 +0000
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Summary
Super Group is actively exploring crypto payments across its core African markets as a way to reduce high banking and processing costs and to attract a different segment of customers. CEO Neal Menashe told analysts on the group’s Q2 earnings call that crypto and digital assets could improve margins and align with a future where alternative payment methods are integrated into regulated gaming.
The company said Africa and the Middle East accounted for almost 40% of group revenue in Q2, with that region up 38.8% year-on-year to $229m. Overall Q2 revenue rose 30% to $579.4m, monthly active customers climbed to 5.5m, and profit before tax was $38.8m. Super Group also confirmed strategic technology investment and a Jackpot City rollout aimed at supporting long-term growth in Africa, while it plans to exit the US market and is seeking a buyer for its US player database.
Source
Key Points
- • Super Group is implementing and seeking opportunities in the crypto space to address high banking and processing costs in Africa.
- • Africa & the Middle East generated almost 40% of group revenue in Q2 (around $229m), growing 38.8% year-on-year.
- • Management believes crypto can reduce settlement delays and fees and also attract a different type of customer.
- • The company is investing in technology and product rollouts (including Jackpot City) to support regional growth.
- • Overall Q2 revenue was $579.4m (+30% year-on-year); monthly active customers rose to 5.5m; profit before tax was $38.8m.
- • Super Group is exiting the US market, expects a one-off cost of $30–$40m and is seeking a buyer for its US player database.
Why should I read this?
Short and blunt: if you care about margins, payments and African growth in iGaming, this matters. Super Group is betting that crypto can cut costs and bring new customers — which could reshape how operators handle payments across regulated markets. We read it so you don’t have to.
Author take
Punchy and to the point — this isn’t just a payments tweak. With Africa accounting for a big slice of revenue, any meaningful saving on processing could lift profitability materially. The move is strategic: watch how regulators and customer uptake respond.