BetTom founder taps Goodwin Racing expertise to build ‘relatable’ betting brand
Summary
Paul Colley, CEO and co-founder of BetTom, launched the UK-facing betting and iGaming site in May 2025 with supplier EveryMatrix. Colley has drawn heavily on his 11 years at Goodwin Racing and recruited several former colleagues, while co-founder Tom Head and other members of the Head family retain ownership stakes.
BetTom is positioning itself as a small, player-focused and “relatable” operator: prioritising manual compliance, fast customer service and the features modern punters expect (bet builders, cash-out, prompt withdrawals). The team aims for steady, realistic growth rather than chasing tier-one scale.
Colley also flagged wider industry concerns: potential consolidation of UK betting taxes into a single, higher rate could harm smaller operators and the racing sector. He is pessimistic about the future of on-course betting and says BetTom has no plans to re-enter that space.
Source
Key Points
- • BetTom launched in May 2025 in the UK, built with EveryMatrix as supplier.
- • Founder Paul Colley leveraged 11 years’ experience at Goodwin Racing and recruited several former Goodwin staff.
- • Co-founder Tom Head and other Head family members remain owners; team size is now in double digits.
- • BetTom’s strategy: be a small, relatable, customer-first brand focused on manual compliance and fast, friendly service.
- • Product expectations are high: platforms must offer bet builders, cash-out and prompt withdrawals to compete.
- • The business is cautious about scale—aiming for modest growth (two to three times) rather than becoming a tier-one operator.
- • Concern over a possible UK betting tax reform: a single higher tax could hit smaller operators and the horseracing industry hard.
- • Colley is pessimistic about the future of on-course betting and says BetTom does not plan to pursue it.
Why should I read this?
Short and to the point: if you follow the UK betting market, this explains how a small challenger is trying to win by being human, hands-on and realistic about growth — and why looming tax reform could make that job a lot tougher. We’ve skimmed the detail so you don’t have to.
Author
Punchy: Colley leans on deep sector know-how and a tight team to offer a frictionless, player-friendly product. It’s worth a quick read if you’re tracking niche challengers or regulatory risks in UK sports betting.