Bally’s Builds UK Presence Through Nottingham Forest Deal – GGB News

Summary

Bally’s Corporation has become the official front-of-shirt sponsor for Nottingham Forest for the 2025/26 season. The Bally’s logo will appear on the men’s first-team kits and across the City Ground stadium as Forest enters its fourth consecutive Premier League season and prepares for a return to European competition after almost 30 years.

The partnership, led by club owner Evangelos Marinakis, launched during a preseason match against ACF Fiorentina. It forms part of Bally’s broader UK expansion, which includes the Aspers Casino acquisition and a Monopoly-branded gaming licence spanning multiple markets. Bally’s also operates UK-facing brands such as Virgin Games, Jackpotjoy and Double Bubble Bingo, and runs the Bally Bet digital platform.

Source

Source: https://ggbnews.com/article/ballys-builds-uk-presence-through-nottingham-forest-deal/

Key Points

• Bally’s is the official front-of-shirt sponsor for Nottingham Forest for the 2025/26 season.
• The Bally’s brand will feature on first-team kits and around the City Ground stadium.
• The deal coincides with Forest’s fourth straight Premier League season and first European campaign in nearly 30 years.
• The agreement was driven by owner Evangelos Marinakis and began publicly during a preseason fixture vs Fiorentina.
• Bally’s has been expanding in the UK: acquisition of Aspers Casino (Newcastle) and a Monopoly-themed gaming licence across several markets.
• The company operates UK-facing brands including Virgin Games, Jackpotjoy and Double Bubble Bingo, plus the Bally Bet platform.
• Bally’s runs 20 casinos/resorts across the US and UK, employs over 11,000 people and reports c.750,000 active monthly online users.

Context and relevance

This sponsorship is a clear play by Bally’s to boost brand visibility in one of the world’s biggest sporting platforms. Premier League exposure supports customer acquisition for sportsbook and gaming offerings and signals continued consolidation and investment by US gaming companies into the UK market.

Why should I read this?

Short version: Bally’s is sticking its logo on Premier League shirts — that matters if you care about how gambling groups are using sport to grow in the UK. We’ve skimmed the detail so you can see the business move, the brand impact and why Nottingham Forest is a useful partner right now.